Process | Spring Theory

We start by connecting with university professors to identify opportunities for collaborative projects.

Once we have a clear understanding of the course and its requirements and expectations, we offer the opportunity to current and prospective clients.

We facilitate conversations between the professor and the client.

Matching

We start with our university partners

We start by connecting with university professors to identify opportunities for collaborative projects. Every semester we work with over 20 universities from across the world to put together project-based courses involving marketing, product development, research, and other topics.

We offer the opportunity to current and prospective clients

Once we have a clear understanding of the course and its requirements and expectations, we offer the opportunity to current and prospective clients. We match classroom opportunities with company projects based on the goals of the project and the design and focus of the course.

We set up an initial conversation

We facilitate conversations between the professor and the client to clarify expectations and to discuss possible projects.

We sign a letter to confirm the collaboration

Once both the professor and the client agree on one or multiple projects for the class we sign a letter to confirm the collaboration.




Collaboration Structure

Initial client presentation

initial client presentation

The client visits the university classroom at the start of the semester to kick off the project and to discuss questions and ideas with the students. For projects with one participating team we may arrange for the initial meeting to be done virtually via a conference call if the client is not in the same city.




Interaction between the client and the classroom

interaction between the client and the classroom

We design an appropriate model of interaction at the beginning of the class. The model depends on class size and structure as well as client availability. Typically the client is asked to meet with the students via conference call 3–5 times between the kick off and the final presentation.




Final presentation

final presentation

The student team completes its semester-long project by giving a final presentation and report to the client in-person. Afterward the client is given the presentation, report, and all accompanying research.  




Confidentiality

confidentiality

All projects are kept confidential. The final results are never published unless the client chooses. Every collaboration is built on the premise that all deliverables are for the use of the client only. 




Collaboration Structure Example

This varies by class. Our opportunities vary from a full semester- or quarter-long collaboration to a week-long, intensive engagement.

1 Initial presentation by the client.

3 Check-in via conference call.

5 Midterm check-in via conference call.

7 Check-in via conference call.

10 Final presentation on-campus.